By: Erin M. Jacobson, Esq.
I often am asked for my thoughts on Spotify and whether artists need it.
Adele and Taylor Swift are not on Spotify and sell millions of albums. These artists are already big enough that they will sell albums regardless of whether they are on Spotify. Spotify streams actually compete with these artists’ sales because there are many people who will stream the album instead of buying it and the royalty rates for streaming are much smaller than what an artist of this caliber will earn from a record sale. An artist would have to have the album streamed many more times than purchased to earn the same amount of money in royalties.
Again, it’s not about the money earned from streams, as for most indie artists that is even less than what established artists earn. The hope is that once these new fans discover the indie artists, they will sign up on their email lists, go to their shows, buy merchandise, etc. and money can be earned that way.
While indies probably won’t earn money from Spotify, if it helps them gain new fans then it may be worth it. If you can be found without Spotify and streams will actually compete with your album sales, then it might not be worth it.
Have questions on how Spotify relates to your career? Contact Erin to book a consultation now.
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